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We are a family business specializing in high quality and long lasting backpacks, lunch bags, pencil case and briefcases.
Our story begins in Guatemala with two brothers passionate about creating durable and quality products. Inspired by the Sierra Madre mountain range, which crosses the American continent and connects us all.
Whether on an adventure in the mountains, at the office, university or school, we value the diversity of the American continent united through a common thread - the Sierra Madre.
For 40 years we have selected the most resistant and durable materials to accompany thousands of people every day, in every stage of their lives.
We take care of every detail in our production process to achieve memorable products in design, durability and quality.
Designs based on a keen understanding of trends and the needs of our customers. We carefully select colors, patterns and shapes to create functional and relevant products.
We incorporate smart features into every product: backpacks with computer compartment, reinforced stitching, easy-to-clean lunch bags, pencil case in the perfect size for your accessories.
Zipper, threads and seams of the best quality. Each piece is made with the best materials on the market.
Waterproof fabric produced especially for us, ensures that our products keep their shape and look impeccable - even in difficult conditions.
We take quality control seriously, our products are rigorously inspected to guarantee Sierra Madre's promise - high quality, every time.
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We cultivate long-term relationships with our suppliers, based on trust, the pursuit of quality and mutual growth.
We prefer to work with suppliers who are also family-owned businesses. This allows us to have direct contact, significant impact on operations and greater attention to detail. We are proud to work with certified suppliers that meet strict standards of work safety, ethics and social commitment worldwide.
Sierra Madre is design and quality. Guaranteed.
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